Online Marketing Lessons… From The 3 Little Pigs

31 Responses

  1. Phil Ramage says:

    Hi CJ,

    Yes, as all the other commenters have said, it’s a great analogy. The straw and the sticks can be compared to the shiny objects Dean wasted $60K on at the start of his career. The bricks are what Dean and his team supply us with, together with the blueprint and instructions. All we need to add is the cement, and the labor to put everything together.

  2. Ernie says:

    I find I look forward to your posts and this one did not disappoint! What a great way to look at the process and making good decisions. Thank you for sharing!

    • CJ says:


      I am glad you are enjoying the posts and looking forward to future ones. My goal is to disclose the difficulties SJ and I have had on our journey and provide a pattern for others to follow. In this episode it was the lesson of needing to create a firm foundation on which to grow your business. The three little pig fairy tale was just a simple way of show the need and caution others about the pitfalls. I hope this helped your business in some way.

  3. HI CJ,
    Great post! I love the analogy of the 3 pigs! Through the last 15 years attempting online businesses, I’ve been pig 1 and pig 2. This time around I am the third pig building a strong house on a strong foundation. Having a great mentor and proven plan makes all the difference! Look forward to your next posts!


    • CJ says:


      I think most of us start out as pig 1 and 2. The hope is that we learn from our mistakes. Some us just take a little longer to learn. That include SJ and I. Like you we are glad to be on the journey with a solid foundation like the 3rd pig. Third pig had a plan to build with brick and stuck to that plan no matter the outside temptation. It is easy to get off course and let the big bad wolf in. That is why we must be diligent and focused and stick to a plan.

      Thanks for the comment,

  4. Eleanor Hope says:

    CJ. Love this post as I know I started as the first little piggy-running to build my house quickly!! And then I almost gave up! Luckily, somehow I found a great mentor that I trust and so am starting again and feel that I am building on solid ground.

    • CJ says:


      Don’t feel bad we all start as the 1st pig trying to do things quickly. After all we live in a society where immediate gratification is prevalent. However, when immediate gratification is not fulfilled we have a tendency to quit. I am glad you did not quit but stuck with it and are now working to build a solid foundation.

  5. Kelli Hansel says:

    Hello CJ/SJ,
    Love the 3 little Pigs analogy! I for one definitely choose to take the time to build a strong foundation! And, I truly feel that having Dean as our mentor gives us the best opportunity going! Best of luck!

    • CJ says:


      I am glad you chose the path of the 3rd pig. Building on a solid foundation in the end cost less in both time and money. I am also excite that you found a mentor to help you build that foundations.

      Thanks for your comment.

  6. Tom Bledzki says:

    Fabulous analogy to building an online business, CJ.
    Interesting video, I like your voice, nice and calm. And you must have some acting skills 🙂 I would like to see SJ presenting with you.
    Great lessons learned there. I make sure I will build my online business on solid foundations and that my mentor’s good strategy, which he proved, is working.
    Keep up the good work.

    • CJ says:


      Thanks for the encouragement and compliments. My only background is that I preach sermons from time-to-time and occasionally do motivation talks. This helps but recording myself on video is defiantly out of my comfort zone. However, when you are doing what you love it’s a whole lot easier.

      As far as SJ doing some of the blog posts, she is working on a couple but she works tireless behind the scenes. I could not do what I do without her support. Hopefully in the near future she will be able to post a few.

      Last, I am glad to see you are building your house on a firm foundation. It truly is the best way.

  7. Steve Moore says:

    Love the use of the three pigs in an article about the importance of building a strong “house” for your business

    • CJ says:

      Thanks for the encouragement. I love stories that illustrate a point. The three little pig just happened to demonstrate the point of needing to build a solid foundation.
      I’m glad you like the story and analogy.


  8. Hi CJ/SJ Loved your approach to explaining an online marketing business! Very fun comparison but remarkably accurate! Also love the audio again 🙂 Thanks so much for your creative blogging. I look forward to next week.

    • CJ says:


      You are welcome for the audio. My goal is to eventually take the audio segments and start a pod cast. I am also glad you enjoyed the story and it’s comparison. It’s always fun to tell a story that proves a valuable lesson. IN this case the three little pigs did just that.


  9. Robert Klein says:

    I’m certainly glad to be among those who work their online business like the third little pig with committment to a strong foundation, a need for mentors, the planning and weathering the changes (building on solid ground).

    I’m sorry to hear you learned this the hard way. And that big bad wolf was certainly doing a whole lot of huffing and puffing. And that reminds us that shaky foundations may not come down right away – but the potential is imminent.

    Still the story continues on to remind us that even WITH the strong foundation – we still need the focus and to be on guard to the deceptive offers.

    Excellent story!

    • CJ says:


      I an ecstatic that you are on the journey like the third pig. I always find it encouraging to see people take the path less traveled and when it comes to online marketing most are on the path of the first two pigs in the story.
      Also, as you pointed out we must remain vigilant when building our solid foundation. For if we don’t the wolf will entice us away.

      Here’s to building on a solid foundation :).

  10. Marc says:

    Hi CJ,
    In the Army, we call SOP’s (Standard Operating Procedures) the backbone of every successful operation. If you don’t have that foundation, your chances of success definitely go way down.
    I like the way you intermingle all of that with your story — makes it a lot funnier than it actually is; which, considering that life is “serious” enough, makes it great! 🙂

    • CJ says:


      You are absolutely accurate! The absents of a solid foundation greatly diminishes the possibility of success. That is why it is so important to be like the third pig. It took him more time initially but his brick foundation stood up to the tests from the big bad wolf.

      When the wolf blows on your marketing foundation may it stand the test of time.

  11. Atif Perwiz says:

    CJ, I love it. Three little pig story, great and a very good way of explaining how things should and shouldn’t be done. I hope all of us are the third pig in taking our time and building things properly and not rushing so we have a very strong foundation and house that won’t blow down. thanks for your very detailed lessons. I look forward to the next one . Thanks, Atif

    • CJ says:


      Telling these principles in a story format has been fun. But at the same time it points out a serious topic that all online marketers need to consider. As a marketer we can choose to build our business on shaky ground like the first two pigs or be like the third pig and take the extra time to build it on a solid foundation. I glad to see you are building yours on a firm foundation.

      Thanks for all your encouragement and comments.

  12. Alan Lim says:

    Love the 3 little pigs analogy. I have been the first and second pigs many times in the last 17 years.

    A lot have changed over the years. Today, I don’t even think it is possible to use straw to build a house. Before the house is even completed, it will collapse by itself. You don’t even need to wait for a wolf.

    Maybe it is still possible to build a house with sticks, but then again, what’s the point since the wolf is going to blow it down anyway.

    Brick is definitely the way to go.

    • CJ says:


      As I pointed out in the post SJ and I where the first 2 pigs for sometime. So, you are not alone in this. The important part is you are no longer one of the first two pigs but are now building your business on a solid foundation like the third pig. We cannot change the past but we can change what we do each today as we move forward. For each day we must wake up and decide which big we going to be.

      May your foundation stand the test of time..

  13. Nathan says:

    I like how the straw and stick-building pigs mocked the brick-building pig for not taking the easy route – they thought he was being stupid working instead of playing all day.

    This is a great analogy. Build your business the right way, it may take more time, but it lasts.

    • CJ says:


      As dean has pointed out, many times when you are traveling the correct path there will be others mocking you for taking the road less traveled. What we must understand is that everyone who has become successful did not take the popular road but the least traveled. The 3rd pig understood this and despite what the other pigs said and done he continued on and in the end he rescued the other 2 pigs from the wolf.

      We must block out the nay Sayers and remain focused on building our solid foundation.


  14. Ezequiel says:

    “Hey CJ, I just wanted to let you know that I really enjoyed how you used the story of the three little pigs to illustrate the importance of building a strong foundation for success. It’s such a simple yet powerful concept. To answer your question, I am definitely willing to go above and beyond to ensure that my foundation is solid enough to withstand even a category five hurricane! Wishing you all the best on your own journey.”

    • CJ says:


      I am glad you enjoyed the lessons learned from the story of the three little pigs. You are correct. It is such a simple fairy tale but teaches a valuable lesson.

      I’m excited you have chosen to build a solid foundation like the third pig did. Just remember everyday you must wakeup determined to keep building a solid foundation or the wolf will sneak in to destroy it.

      Thanks for the comment.

  15. Ken McGarvey says:

    CjSj Great analogy! Way to bring affiliate marketing into the story. Love your creativity.

    • CJ says:


      I appreciate the compliment. I always love a good story that brings out a valuable lesson in life. This story just happened to relate to a subject that Dean and others has point out on various coactions. That is we need to build our online business on a solid foundation and not fly by night ideas and concepts.

      I’m glad you liked the analogy.

  16. Michael says:

    Hey CJ/SJ – great way to tell the story! It’s really funny because my wife and I just watched Carol Burnett and Tim Conway in their rendition of the 3 Little Pigs the other night, and it was FUNNY, so I must admit I laughed a bit at your post! Great analogy!

    • CJ says:


      I don’t think I’ve watched that version of the three little pigs. I will have to take time and watch it with SJ. It is a fun story but with serious consequence if one fails to create a solid foundation on which to build their business. An more importantly is that God warns us of the consequence of not building our life on a solid ground.

      AS for me and SJ we choose to build our life and business on solid ground.

      I know you are striving to do the same each day.

      Thanks for the comments.

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