Online Marketing Lessons… From The 3 Little Pigs

Audio

Blog Summary

CJ in the video discusses lessons from the story of the three little pigs and relates them to building a solid foundation for an online marketing business. It highlights the importance of taking time to establish a strong foundation and draws parallels between the building materials used by the pigs and various approaches to online marketing.

The first pig represents marketers who hastily jump into business without a solid foundation, using fly-by-night strategies, leading to business collapse. The second pig symbolizes those trying to beat the system with hacks, but they face similar pitfalls. Both pigs lack solid foundations.

The focus then shifts to the third pig, who meticulously builds with bricks, representing a marketer committed to a strong foundation. The analogy extends to the need for mentors, strategic planning, and the perseverance to weather the changes. The video encourages building a business like the third pig, emphasizing the importance of a strong foundation that stands the test of time.

In conclusion, the message encourages readers to learn from the mistakes of the first two pigs, follow the example of the third pig, and build a solid online business foundation with the guidance of mentors.

Video Transcript

Hi, CJ here.

Welcome to CJ SJ Marketing blog.

Today in episode six, we’re going to look at lessons we can learn from the childhood story of the three little pigs and how that correlates to building a solid foundation for your online marketing business.

You know, when SJ and I started trying to build a business several years ago, we just jumped in without truly thinking about creating a solid online marketing foundation. In fact, we didn’t even know how to create a foundation or understood that we needed to.

Of course, this led to our business ventures being established on pretty shaky ground, and of course, they eventually collapsed around us.

Have you had a business collapse on you from lack of a foundation?

Well, I hate to say it…

but SJ and I learned the hard way that we needed to take the time to build a solid foundation on which to build our business. The key words there are “take the time.” Often, people do not want to take the time to build that foundation.

However, the need to build a solid foundation is shown in a childhood fairy tale, three little pigs.

From the three little pigs, we can draw parallels between the building materials each pig used and the different ways people go about building their online marketing businesses. But to begin with, we need to first look at the first little pig.

The First Little Pig (Built with Straw)

The first little pig knew he needed brick to build, but instead was enticed to purchase a bundle of straw to build his house. He was on his way to build with brick but a man enticed him to use straw and instead of building the foundation with brick. Instead the pig didn’t go any further, it was easier for him to build with straw. It was quicker for him to build with straw, and he thought it would give him more leisure time.

So, he built with straw. And this pig represents the online marketer who just jumps in, not really thinking about having a solid foundation. He’s more interested in chasing the money and trying to implement all the different fly by night marketing strategies.

Well, what happened with the first pig?

Well, the wolf came along and he huffed and he puffed and he huffed and he puffed and he blew his house down.

Like the first pig, when a marketer builds with fly by night marketing tactics, there’s no substance to their plan. And when the proverbial marketing winds blow in, their business comes crashing down around them and leaves them with nothing. Isn’t that a sad state to have your marketing business just come crumbling around you after you tried to put so much effort and everything? And it leaves you only with two options. First one is to start over, and the second one is to quit. And unfortunately, most people quit.

The Second Little Pig (Built with Sticks)

And just like the first little pig. We need to look at the second little pig. The second little pig scoffed at the first pig for building his house out of straw, but instead was enticed by a man to build his house out of stick. He knew he needed to build it with brick, but it was easier to stop and get the sticks and hurry up and get it built up. After all, it was still sturdy. And of course, he’s better than the guy who built it from straw.

Well, this pig represents the online marketer who is not interested in fly by night marketing tactics and scoffs at ones who do. Instead, they focus on a way to hack and beat and get around and get through this and jive in and out and find the different online and try and beat all the different online marketing tools, such as searches and social media sites and other ways to be able to get ahead.

What happened to the second pig because he was like this? Well, the wolf huffed and he puffed, and he huffed and he puffed, and he huffed and he puffed, huffed, and he puffed, and he flew his house down.

The wolf may have had to puff a little more and a little harder, but in the end, the result was a flattened house with sticks everywhere.

He ended up being no different than the first pig. He didn’t build on a solid foundation.

Like the second pig. A marketer that tries to beat the system may make some money online, but the search engine and social medias come along, change their algorithms, and when they do, your business that was built on hacking, things comes crashing down around them. And that’s unfortunate like the first pig because in the end, the second pig isn’t any better than the first pig, who built with straw.

They both were built without solid foundations.

The Third Little Pig (Built with Brick)

And as you look at both those pigs, you have to come along and look at the third pig.

 And the third pig refused to build his house out of anything but the brick and took the time to lay each brick very meticulously. He wanted to make sure it would weather any storm that might come along.

The third pig understood the need for a mentor. Someone had to show him how to lay the brick. Then, after he learned how to lay the brick, then he laid each one meticulously, one by one, making sure each brick laid correctly before moving on to the next. The third pig did not care about the straw or the sticks. He just stayed focused on the brick. The pig had binders to focus on the brick. Didn’t look out here, didn’t look out to the left or to the right. He stayed focused on the brick.

What happened to the third pig?

Because of this, well, the wolf came and he huffed and he puffed, huffed and he puffed, and he huffed and he puffed, huffed and puffed till he was so tired that he couldn’t blow the house down. Then, when the wolf couldn’t blow it down, he tried to entice him with other offers to get him to come out of the house. However, the third pig did not fall for the deceptive offers that the wolf made. Instead, he focused on the strong foundation and Strong strategies.

Like the third pig, we need to build our business on a solid foundation that will stand the test of time. We need to build so that each piece of our marketing business is laid meticulously before moving on to the next. We need to be willing to take the time, slow down, and to do it correctly. One of the best ways to lay a foundation for your business is to start with a mentor that can show you how to build your online marketing business and how to lay each brick properly, in the right order and in the right process, and to do it correctly.

The idea for building the need to build a solid foundation for success is not new. Even before the story of the three little pigs was written, the Bible says in Matthew seven, the foolish person builds their house on the sand, whereas the wise person builds upon the rock.

After trying to build our business with straw and stick like the first two pigs and the foolish person, SJ and I, through the help of mentors, are learning how to build a solid foundation for our marketing business.

Through these blog posts, we’re documenting our journey so you don’t have to be like the first two pigs or the foolish person. Follow us as we, SJ and I discover and share the things needed to build our online business so that you can build your online business like the third pig and the wise man.

As for SJ and I, we choose to build our business on a solid ground.

I hope you choose to, but the question I have is, how about you? Are you willing to take the time to build on solid ground?

Well, I hope you decide to, but that’s it for today.

Till next time, this is CJ signing off.